The Research On Development Of School-based Teaching Materials Which Aims At Training Chang De Vocational Students’ Guide Service Abilities

With the rapid development of the tourism industry, the demand of the tourist guide is increasing, and the quality of the guide staff also puts forward new requirements. As one of the main position of the professional training of tour guides, medium vocational school shoulders the important task of cultivating high quality tour guide personnel with the post requirements. At present, in order to achieve this goal, a series of bold attempt is done in these professional training of tourism professionals in vocational trainings, the development of school-based teaching materials is one of them.By using questionnaires and interviews done between professional teachers and students in Chang de city secondary vocational school of tourism(guide direction), we found that there are some deficiencies in the development process of the school-based teaching materials. Content positioning is inaccurate, overemphasis too much on form and content; teacher-written school-based teaching material starting point is not clear. Because of the shortage of information resources, the quality and development of school-based teaching materials are greatly affected. The lack of school-based teaching material evaluation and revision mechanism, hinders the improvement of the quality of school-based teaching materials. To solve these problems, we put forward the characteristics of combining the reality of students and local attractions development practical type and characteristics of the school-based teaching materials in the process of the school-based textbook compilation which we need to follow.Finally we put forward the four guide business ability to develop school-based teaching material development.