The Cognitive Studies On Anti-doping For Young Athlete Affected By Multiple Communication Subjects

The fact that athlete taking stimulant has already been a serious problem that cannot be avoided in various countries of the world for a long time, which affects the development of current competitive sports. It is disturbing that the phenomenon of taking stimulant is commonly seen in additional examination, examination of talent students, as well as in the training of youth athletes in sports colleges and universities. To completely eradicate the occurrence of youth athlete doping, the major method is to strengthen communication the effect of cognition for young athlete on anti-doing issues.This paper uses communication theory to explain the communication process of cognition for young athlete on anti-doping, and analyze the communicating effect is mainly caused by the six communication subjects including government policy, media, self, organization, society and coach.Therefore, by means of questionnaire method, this research conducts a quantitative analysis on the youth athlete’s attitude toward taking stimulant under the influence of multiple perspectives. The research result shows that:1. The youth athletes have low degree of cognition on the danger of taking stimulant, and their cognition on the punishment after using stimulant is higher than that of the former. Besides, affected by the government policy, athletes from single-child family tend to take stimulant compared to those who are not from the single-child family.2. Under individual influence, male athletes’ attitude on anti-doping tends to lower than that of the female athletes; athletes at the age of 15-20 are easily to take stimulant in comparison that of the other age groups.3. Potential risk of taking stimulant is existed inside a sports team.4. The self-control ability of youth athlete on anti-doping is poor. Under the influence of the society, the tendency of athletes of skill category in taking stimulant is higher than that of athletes of physical ability.5. As a coach plays an authority role in a sports team, the youth athletes’ impression on coach will directly affect their tendency in taking stimulant.6. Youth athletes’ overall attitude on anti-doping is good, but tendency of taking stimulant is still existed in some of the athletes.7. In the model of anti-doping education communication, and according to the various factors that influence the youth athlete’s receiving result of anti-doping communication, the influence from large to small is impression to coach >organization>self>society>government policy>media.8. In order to enhance the communication effect of cognition for young athlete on anti-doing issues, firstly it needs to regular the communication system to play the communication subject role which has largest effectiveness. Secondly, it requires different strategies for the multiple subjects by using communication methods.