Xiangxi State Basketball Tournaments Sponsored Research

Basketball is the most important part of basketball games, all levels of basketball event emerge in an endless stream, the rapid development of professional basketball, populace basketball sports event, school basketball tournaments, making contact and to join the basketball competition in the number of people, basketball tournament market gradually increased. Basketball game business activities have become more frequent, commercial sponsorship has become the most common means of marketing. Xiangxi area is located in the western Hunan Province, belongs to the backward areas of economy, facing the problem of economic development lags behind, sponsorship marketing consciousness, organized by the Xiangxi state basketball tournament sponsorship marketing activities both in class and affecting range, or are in the low level in the marketing situation and operation level.This article USES the literature material, questionnaire survey, interview, mathematical statistics and other research methods. Commercial sponsorship for Suggestions for basketball tournament for investigation and analysis, this paper briefly describes the enterprise commercial sponsorship for Suggestions for basketball tournament "win-win" relationship, understand the status of the Suggestions for the basketball tournament and commercial sponsorship, the results of the study concluded that: 1, the Suggestions for various levels of the basketball tournament held a lot, in more than 30 times every year, but the lack of large scale, strong influence of basketball games. In addition, good mass base, the people who take part in the basketball movement is more, but the competitive level is not high, amateurism. 2, Suggestions for basketball tournament organization for event marketing level is not high, the lack of effective planning. 3, basketball tournament for sponsor publicity way is single, it is difficult to get sponsors expected effect. 4, restricted by economic development, as well as the lack of effective policy guidance, and Suggestions for commercial sponsorship not orderly important factor of the basketball tournament.Suggestion: standardization of the management in your organization, through the sports event improve the overall quality of Suggestions for the basketball tournament, to create the event, summarizes the experiences gained in the past events sponsored, using existing in current events sponsored by the foundation, strengthen the cooperation with various enterprises, businesses. Sponsored at the same time, the two sides should fully understand on sponsorship activities, clear their respective rights and obligations, some anticipation of possible risks, improve the efficiency of cooperation, to get. In local economic development and at the same time, the relevant agencies and departments to rely on favorable policies and regulations, correctly guide the development of sports sponsorship, pay attention to the development of the sports intermediary organizations at the same time, make Suggestions for basketball games, and all commercial sponsorship of sporting events orderly, commercial sponsorship of the best effect.