| With the rapid development of economy and the rapid improvement of people’s living standards in Xiangxi area. As people’s healthy awareness and fitness ideas are gradually strengthened both in terms of life and in spirit level. The proportion of people who participated in "grassroots basketball" are growing constantly, the launch of "Grassroots Basketball" in Xiangxi has been a growing trend. It is of positive significance to Xiangxi and the whole country’s fitness in exploring the current situation and development factors of "grassroots basketball". Given theoretical explore to the concept and phenomenon of the new word "grassroots basketball" can provide guidance for the development of similar studies as well as the "grassroots basketball".In this paper, mainly using the methods which including literature, questionnaires, interviews, field visits, mathematical statistics to research and analysis the basic situations of the participants, the activities of the participants, venues and facilities, organizational and management team competition situation and developmental factors. The results show that the basic condition of the participants: the main participate are male and most of them are students who mainly aged between 16-25 years old, the level of education are college and high school, the overall income level is low and most of the income level at 1,000 yuan per month; second, the activities of the participants: The main motivation is to do fitness and exercise or entertainment, most participants company with the family and friends to join, most of the participants are not trained and exercised. Most of them are in the schools venue, they often choose the weekends or the afternoon of holidays as the exercise time most of them exercise twice a week, most of the participants developed the habit of playing basketball. Organization management: Most are organized in associations, the Management agency as well as staffing is insufficient which is far behind the national standard; fourth, team competition: the main game is basketball and not balanced overall, the game mainly concentrated in Jishou City. The large scale of basketball game are less along with the participation of other regions; fifth, venues and facilities situation: the number of basketball courts is small, basketball facilities are in poor quality and site development level is not high, the site usage is low, the main source of sports funding is from the membership.Putting forward the following measures: 1) improving the organization and management of "grassroots basketball," that is from the mode of basketball association management transition to community management model to train more basketball elite; 2), increase the guide efforts of Sports Social instructors of "grassroots basketball." to increase the popularity and training of basketball participants’ level so that more people participate in basketball workout. Third, to further improve public basketball court facilities, to develop the combination of schools and communities to make full use of the school basketball court resources. To establish multifunctional basketball court, so that more people have a place to exercise, achieving efficient use of the basketball court; Fourth, to promote the balanced development of "grassroots basketball" and foster healthy "grassroots basketball" values, mutual learning, and making efforts to organize a lot of basketball games in cities and countries Fifth, depending on the basketball game to stimulate the economic development of Xiangxi area, the mode of establishing investment- Race propaganda- effective development to promote the "grassroots basketball" to carry out. Better. |