Analysis On The Factors Influencing The Commercial Sponsorship Of The High-level Basketball Team In Hunan Province

In recent years,with the development of college sports in our country,some high level college basketball teams take part in the competition one after another.Firstly,the gap between CUBA and foreign university basketball leagues should not be ignored.Furthermore,the nature and purpose of organizing these games is not entirely commercial.It can be concluded that:first,it is not feasible for the competition with low commercial attribute to get high level of commercial sponsorship;Secondly,the commercial value of high-level athletes in colleges and universities is not high(star effect is not high)and it is difficult to attract the attention of large businesses.Therefore,in order to get commercial sponsorship,the key issue to be solved for high-level basketball teams in colleges and universities is whether the games they participate in have commercial attributes.However,the commercial attributes of such games as China university league are not top level.In addition,even if this kind of game has commercial attributes,the commercial value of domestic college players is very low.Basically,they are relative stars,and the investment is not proportional to the return,so it is difficult to attract business sponsorship investment.In this context,the level of commercial sponsorship of the high-level basketball teams in universities in hunan province is relatively low.Based on the influence factors of high level basketball team in hunan province colleges and universities to obtain commercial sponsorship as the research object,through literature,questionnaire,interview and logical analysis,mathematical statistics and other methods,on the current situation of the high-level basketball team in colleges and universities in hunan province and hunan province university high level basketball team investigation and analysis on the current situation to obtain commercial sponsorship.The results show that: 1)the time of the establishment of the high-level basketball teams in colleges and universities in hunan province is the same,and the athletes are mainly in grade 2 and grade 1.2)among the commercial sponsorships obtained by the high-level college basketball teams in hunan province,the sponsors are mainly small enterprises,sports goods manufacturing and sales industries are more,and the degree of attention to the high-level college basketball teams in hunan province is higher.The main way of commercial sponsorship is for sponsors to seek high-level basketball teams,with 7 in total.3)at the present stage,the high-level basketball teams of colleges and universities in hunan province have less commercial sponsorship,small sponsorship scale,small sponsorship amount,and low level of commercial sponsorship.Therefore,college leaders do not pay enough attention to commercial sponsorship.At the present stage,the main factors affecting the commercial sponsorship of the high-level basketball teams of colleges and universities in hunan province are as follows: 1)college leaders do not pay enough attention to the commercial sponsorship;2)the event organizer fails to build the brand of the event and the event has little influence;3)the level of media coverage and publicity planning is low,which fails to play a good role in publicity.4)the overall level of the high-level college basketball team in hunan province is low and the quality is not high;5)it is difficult for enterprises to make long-term plans,and they have high satisfaction requirements on commercial sponsorship returns.According to the factors affecting the commercial sponsorship of high-level college basketball teams in hunan province,the following Suggestions are put forward to promote the commercial sponsorship of high-level college basketball teams in hunan province:1)college leaders are required to actively enhance the awareness of business sponsorship;2)the event organizers should actively cultivate the basketball event brand and improve the influence of the event;3)attach importance to the role of media publicity and improve the actual publicity effect;4)jointly develop the commercial sponsorship market by relying on intermediaries;5)the high-level basketball team strives to improve its own level and actively builds its image;6)strengthen the reward to the sponsors,and realize the mutual benefit and win-win situation between the high-level basketball team of the university and the sponsors.