Chinese College Students’ Badminton Tournaments Sponsored Present Situation And Development Countermeasure Research

College badminton event sponsorship as the colleges and universities sports sponsorship is important one annulus, its status and role is more and more obvious, in recent years, our college badminton sport is developing rapidly, more and more colleges and universities to establish the badminton team, but on the whole, our country University Badminton sponsor market development relative lag, development speed is relatively slow. This article from our country university badminton tournament sponsorship of the status quo, analysis of the impact of China’s University Badminton commercial sponsorship development factors, find out the college badminton tournaments sponsored development countermeasure, in order to better the development of university badminton tournament sponsorship, improve the badminton competition activities, the final comprehensive colleges and universities to promote the development of badminton.The full text is divided into five parts:the first part is mainly on the basis of the topics, both at home and abroad this paper illustrates the current situation of research. The second part is the research object of this thesis and the research methods are described, based on the literature method, questionnaire survey, expert interview, inductive and deductive inference, comparative analysis, to Chinese College Badminton events and sponsorship of enterprises as the research object. The third part is the result and analysis, mainly include the following aspects:first, the origin of sports sponsorship and college badminton tournaments sponsored concept. Two, enterprise of college badminton tournaments sponsored a win-win situation analysis. In three, the badminton competition commercial sponsorship status analysis, including analysis, corporate sponsorship of-University Badminton three tournament sponsorship status analysis, comparison of universities from the perspective of badminton tournament sponsorship. Four, affects our country university badminton tournaments sponsored development factor analysis. In five, our country university badminton tournaments sponsored development countermeasure. The fourth part of the article all conclusions statistics. The last part is the study of the presence of various defects were described, and in our sports sponsor facing development opportunity, to our country university badminton tournaments sponsored development of prospects.