| With the transformation of contemporary commercial building and the development of urban tourism resource, the mutual penetration between tourism and business that giving rise to the requirement of tourist scenic commercial pedestrian street. It meets the demand of local residents as same as the tourists. Owing to the increasingly complex and varied space streamline of modern commercial building and the lacking design of space guide,leading to the frequently losting when the consumers stay in the commercial space. It will stand in the way of the process of which consumption behavior will take place, reducing the quality and efficiency of the space. In short, the design of commercial space guide is very important.Firstly, the thesis elaborates on the concept of consumption behavior and space guide, summarizing the characteristics of consumption behavior and the theoretical basis for the design of the space guide. Then a research on the type and function of the modern commercial space guide, finding out the problem and current situation of the space guide such as urban contradictions, space form in confusion, serious disproportions on scale, isolated external relations, inadequate human caring...By analyzing three successful domestic case of the space design to find the way to sove these problems and concluding the design inspiration, through expanding the research of design inspiration, finding out the design strategy of the space guide.Lastly, combining with practical project, applying the design strategy to solve the conflicts between its design goal and current situation, achieving the accessibility and high efficiency of the commercial space guide. |
