Research On The Ideological And Political Education Of Higher Vocational Colleges In The New Media Era

In the national education system, higher vocational colleges is an important part of, and students in higher vocational colleges is a major source of skilled personnel in economic construction, the comprehensive quality and culture directly affects the quality of national development and social progress. At the same time, higher vocational college students in the national education system has certain particularity, higher vocational college students in the ideological, psychological and cultural quality and professional development has a characteristic of other college students do not have. With the rapid development of new media in the new period, ideological and political education should be fully aware of the new media for higher vocational college students and the important role of Ideological and political education in higher vocational colleges, and also be able to fully aware of the opportunities and challenges in the new media environment, and continuously adjust the thought political education strategy, improve efficiency and the quality of personnel training.Based on the particularity of the new media era of Higher Vocational Colleges and universities ideological and political education, this paper tries to through the research that seeks to enhance the quality of Ideological and political education in Higher Vocational Colleges and the efficiency of an important method. In the course of this study will to new media perspective as basic research perspective and on the basis of the analysis of the foundation of new media for the students of higher vocational education and higher vocational colleges and universities ideological and political education influence, the new media era of Ideological and political education opportunities and challenges were comprehensive study, so as to create conditions for the new media times, higher vocational colleges, ideological and political education, innovation and development.The research study is a systematic process, in the process of the research, literature research method, field survey method has become the main means of research, through the definition and Theory Analysis Based on the process of looking for strategies and image analysis of the phenomenon, and then get the research results to promote the development of Ideological and political education higher vocational colleges, to find the ideological and political education of Higher Vocational Colleges in the era of new media strategies, including:vocational colleges to enhance the ideological and political education in the new media, the ability of innovation of Ideological and political education innovation in the new media era, the carrier of ideological and political education, improve students’ media literacy and other aspects.