Study On The Innovative Development Of Ideological And Political Work In Higher Vocational Colleges In The Age Of Convergence Media

"The strength of the country is due to people,and the talented people are from school." General Secretary Xi Jinping put forward important conclusions on the core issues of "cultivating what kind of people,how to cultivate people",which is the consistent and concentrated expression of Xi Jinping’s new era of socialism with Chinese characteristics in the field of higher education.Xi Jinping’s new era of ideological and political views is in line with the innovative development.Higher vocational colleges are an important position in the ideological and political work of colleges and universities.Higher vocational students have the characteristics of low student cultural quality,poor mental health and inferiority.Through the development of innovative ideological and political work,regard building virtue and talented people as the fundamental task of education,building an important ideological and political position in higher vocational colleges.Under the background of the new era,it is especially important to do a good job in net work ideological and political education.Media integration refers to the trend of multi-media integration of various media.The media has become the master and recorder of the learning style,lifestyle and ideological dynamics of higher vocational colleges.It has immeasurable their ideas and values.The major impact has led to the diversification and uncontrollability of students’ thinking.As an ideological and political education worker,it is necessary to adapt to the trend of new media development.When carrying out ideological and political education for students in higher vocational colleges,we can not ignore the important position of the convergence media,and constantly explore and realize the organic combination between ideological and political education and students.This paper focuses on the theme of "innovative development of ideological and political work in higher vocational colleges in the era of convergence media",and makes full use of literature research method,questionnaire survey method,interview method and case analysis method to sort out the research on domestic and foreign media.The mode of communication in the ideological and political education work of higher vocational colleges was expounded.The influence of the media on the ideological and political education of higher vocational colleges was analyzed.Based on this,the Yiban was listed.Taking the promotion role of the middle school,and taking the Jiangxi College of Foreign Studies as an example,explores the innovative development path of ideological and political work in higher vocational colleges.On this basis,it finds the problems existing in the current ideological and political education work in higher vocational colleges.And put forward countermeasures to provide powerful suggestions and theoretical support for the innovative development of ideological and political work in higher vocational colleges.