The Study Of Ideological And Political Work In Higher Vocational Colleges On The New Media Environment

With the coming of global information age,China is stepping into the fast lane of information technology development.The rapidly changing new media has strong impact on the development of ideological and political work in higher vocational colleges.Higher vocational education,as an important part of higher education,occupies a significant position in the implementation of the strategy of rejuvenating China through science and education and the strategy of strengthening China through talents,and holds great responsibilities in cultivating qualified builders and reliable successors for the cause of Socialism with Chinese characteristics.The quality and effect of ideological and political work in higher vocational colleges directly relates to the quality level of talent cultivation.The rapid development of information technology in the new media environment not only provides a new channel for the students in higher vocational colleges to acquire knowledge,but also becomes an important means for their interpersonal communication and information exchange.Under the new situation,the popularization and application of new media makes the ideological and political work of higher vocational colleges face unprecedented opportunities and challenges.Therefore,we have to conduct thorough research and analysis to grasp the problems lying in the ideological and political work of higher vocational colleges under the new media environment,and find out the right solutions and measures accordingly to improve the effectiveness of ideological and political work in higher vocational colleges.This paper includes four parts:The first part is a brief overview of the related concepts and points out the significance of carrying out ideological and political work in higher vocational colleges under the new media environment.The second part is the opportunities and challenges faced by the ideological and political work in higher vocational colleges under the new media environment.The third part is reveals and dissects the characteristics and existing problems of the ideological and political work in higher vocational colleges under the new media environment through investigation and data analysis.The fourth part is basic idea of ideological and political work in higher vocational colleges under the new media environment.