Reexamining The Role Of New Media In The Dissemination Of Marginal Groups

This article from the new media era, the mainstream ideology and the new media attention to gay identity and situation, this paper USES content analysis of gay community concern reported in combination with agenda-setting do the investigation and research, and research conclusions. As the network of social media is becoming more and more popular, homosexual phenomenon is more obvious, the new media occupy the main channels of information transmission, but want to know and understand the homosexuality phenomenon, mass truly alone new media "alone" is not enough, this needs the support of traditional media and guide. How to make organic combination of both, work together, let the general public is willing to try to understand, inclusive of gay, gay dares to return to mainstream society (with the exception of sexual orientation), and this is the main purpose of this study.This article research based on the agenda-setting theory, based on the use of quantitative analysis and qualitative analysis, to Lanzhou sample drawn in the gay community, through the questionnaire and depth interview, research new media for the dynamic effect of Lanzhou homosexual community. To analyze the characteristics of the new media influence the gay community, and analysis of new media, traditional media, the public-gay relationships.Through the study found that due to the negative reports on the gay community long before, to make people have a deep-rooted prejudice and discrimination on the gay community. In recent years, traditional media coverage although the gay groups tend to be positive, but still mainly concentrated in medicine, sociology, etc. Homosexuality as a result of the emergence of new media, has a place in the network society, gay itself began to self-identity, gradually with the group sense of belonging, slowly moving towards a view of the masses. In addition, the society, the public acceptance, acceptance of gays and social identity will be along with the social open degree rise, the increase of positive coverage, showing a positive correlation relationship.