Research On The Operating Mechanism Of Social Media In Public Opinion Events In Northeast China

With the progress of network information technology and the functional integration of personal information terminals,users put forward higher requirements for social participation and social network expansion.Social media emerges at the historic moment,combines with emerging technology in a short period of time and develops a variety of forms rapidly,which meets the needs of different user groups.Mobile phone applications such as WeChat,microblog,Today's headlines and Tik Tok have gathered a large number of users with their respective advantages.Interaction among user groups makes hot topics widely spread in a short period of time,which forms a network of public opinion with universal influence.However,too large user groups directly lead to internal differentiation,and the opinion community generated by this directly confronts other groups around the same value orientation,which leads to instability and emotional evolution of network public opinion.In recent years,the public opinion events related to Northeast China have highlighted the above characteristics,and the public opinion in Northeast China changes dramatically,even more,a tendency of "regional slander" appears.The phenomenon that Northeast China has been "regional slander" not only reflects the image of public opinion and group prejudice caused by the differences of regional culture and economic development,but also makes the important role of social media in public opinion events in Northeast China be widely concerned.Through text analysis and questionnaire survey,this study makes a deep research on the development of social media in Northeast China.With in-depth interviews,focus group interviews and social psychology measurements,a dynamic psychological analysis of users both inside and outside Northeast China is carried out,which is used for summarizing the operation mechanism of social media in public opinion events in Northeast China,and providing countermeasures to solve the “new Northeast China phenomenon” under the new normal conditions.