Research On The Influence Of Network Communication On Ideological And Political Education For College Students And Further Countermeasures

Individual survives and develops through social communication activities. Communicationprovides the conditions that satisfy the material and spiritual needs of every each human being,meanwhile the ways of communication also profoundly affect the individual cognitivestructure, way of thinking and living mode. Structures of human society develop along with theevolution of the styles of human communication. As human beings communication’scharacteristic changes from people-dependent, material-dependent to information-dependent,way of production, development mode, transmission structure, and cultural environment ofhuman society have taken earth-shaking changes. Thanks to the development of computer andthe Internet technologies, communication via network becomes reality. It gradually realizespeople’s great dream about general intercourse–faster in speed, richer in content, various informs, more convenient and less obstacles, making the worldwide digital global villagegradually formed. All these create an unprecedented great chance of era to promote a betterenvironment for people’s all-round development and the overall progress of society. It was thebest of times, and the worst of times. On the Internet, opportunities coexist with risks. Newchanges have a great impact on human’s existing experience of survival, making people facedwith development dilemma under the new historical circumstances. Virtual, equal, global,diverse network communication creates a digital space different from the real life, expandingthe boundaries of human life world. Different cultures coexist in the Internet environment, theclash between different ideologies fierce. Contemporary college students grow up with theinfluence of Internet, they have easy access to new network applications, and tend to seek helpfrom the Internet when coming across some difficulties in their study or daily life. Theinformation environment built through network communication has important influence on theirideas, values, habits. Under current conditions, In order to promote college students’ all-rounddevelopment and create a good environment for ideological and political education work,ideological and political education for college students should give full play to the role of value leading. Strengthen college students’ rule consciousness both morally and legally, and improvecollege students’ dialectical understanding of network, so that they can earn better livingsthrough network communication. To realize the goal of education successfully, ideological andpolitical education must make sure to go deep among the era context of rapid development ofnetwork communication, adapt to the network information environment and the way ofcommunication, change working methods, fully use the network information platform toenhance the interaction between educators and educatees, and firmly grasp the priority of say inguiding public opinion.This paper mainly adopts methods of literature research, combining theory with practice,and the unity of analysis and synthesis to carry out researches, the full text is divided into fourparts. The first part expounds the essential connotation of network communication, analyzes theprominent characteristics of network interactions, and inspects the general situation ofcontemporary college students’ network interaction; The second part analyzes the positive andnegative effects that network communication have on ideological and political education forcollege students, based on the evaluation above. Network communication has realized easieraccess to information for college students, breaks the walls between campus and the societysurroundings. The open interaction platform provides great chance for recessive penetration,and promotes the broader understanding between educators and educatees. At the same time,the network communication has created a more complex cultural environment, the influence oftraditional ideological and political education becomes weak. The self-centered andfree-to-choose way of interaction has a great impact on the value of collectivism of collegestudents. Furthermore, Internet addiction is deeply harmful to the all-round development of thestudents; The third part further analyzes the reasons why ideological and political education isinefficient, less attractive to students in present information environment from the aspects ofstudents, subject and the Internet environment; The fourth part puts forward some suggestionsto improve the effect of ideological and political education for college students in the context ofnetwork communication.