The Research Of Beijing Area Go Dojo Section Current Status Managenment And Countermeasures

Go is the essence of our country has the intelligence development, cultivate character, promote tactical awareness etc., flourishing for thousands of years, and gradually developed into an international cultural and sporting activities. In recent years, with the expansion of weiqi sport to aim at cultivating professional players go dojo has developed rapidly, especially in several of the most representative be present in Beijing, also can reflect the Chinese most go level and characteristics of professional training. These go dojo can survive in the fierce market competition and development, and constantly transportation professionals for China to go at the same time, its own on the operation and management also exist many problems to be solved. Therefore, carries on the part in the Beijing area go dojo management present situation and the countermeasure research, for the construction and development of China’s go dojo has a good reference.This article USES the literature material method, interview method, field survey method and other methods are analyzed in the Beijing area part go dojo management situation, from the form of business, business scale, the internal management, external propaganda, etc, to compare and research, carefully to find the main factors which restrict the development of the go dojo, draw the following conclusion:1, three dojo current operating conditions are based on profit, the main profit for blunt Duan Peixun nie ge dojo, and the main point of profit to ma dojo is the introduction, the primary, intermediate and advanced amateur training, etc. In addition, three dojo in go need strengthen product development and promotion of the industrial chain, such as go teaching materials, books, audio and video products, go website, go cultural goods, etc., to gain more profits.2, the game has begun to be present in the impact of professional grade training is given priority to, to develop in the direction of the popularization of the amateur go gradually. Still has nearly half of the districts and counties in Beijing go popular training institution is insufficient, need to go on game teaching in these districts and counties to set up branch dojo, expand the business scope to achieve the goal of training and earnings.3, strict management and perfect teachers team make dojo cultivate a large number of excellent talents and be able to get a good mark in the big games every year. This not only expanded its brand identification, also guarantee the dojo continue to recruit students, lay a foundation for sustainable profitability in the dojo.4, dojo promotion way more traditional, at a relatively narrow, due to lack of professional propaganda team, dojo in advertising media campaigns, gain marketing propaganda application aspects, such as there is still a large room to improve, need to effectively use the star of the world champion effect, seize the favorable opportunity and condition for promotion, enhance the brand value.5, in the Beijing area go dojo competition is intense, but lower barriers to entry, there is no uniform industry standard, fee standards, textbooks and teachers’qualification, need the government to actively support and guidance, to help and promote the healthy and orderly development of the game market dojo.