| In recent years, along with the rapid development of communications technology and Internet technology, the changing media market and the rapid development of digital media, the traditional mode of mass communication has been violently shaken. The rapid developed Internet industry has changed the traditional ideology, as long as people’s original lifestyles. Advanced technology has quietly penetrated into every corner of our lives. We Chat or public platform of We Chat, as a instant messaging application,becomes one of the most common applications. Since Tencent We Chat was published in 2011, public platform of We Chat was vigorously introduced in 2012, due to the marketing feature of public platform was widely used by the commercial users which has been widespread concerned by the majority of merchants and scholars, many marketing platforms of public platform of We Chat appeared. Besides commercial marketing, there is knowledge marketing which provides a variety of learning support services. So learning platform based on public platforms of We Chat has emerged. Public platform of Network and Further Education college of Xi’an University of Electronic Science and Technology based on the public platform of We Chat was studied in the paper.Although the development of We Chat is quickly, it is just three years since We Chat was introduced and the academic study on We Chat is still relatively little. And most of studies on We Chat focus on the introduction of features and functions of We Chat, analysis on We Chat’s influence on the development trend of future spread in the perspective of the spread, research on the We Chat as a communication tool, research on the popular We Chat marketing, etc. This paper commits to research in applying Connectivism theory, ubiquitous learning theory and experiential learning theory to Public Platform of We Chat of Network and Further Education college of Xi’an University of Electronic Science and Technology in order that the platform meet the needs of users in the functional design, and has a good user interaction design. The purpose of this study is that applying these theories to the design and development of Public Platform of We Chat of Network and Further Education college of Xi’an University of Electronic Science and Technology, and making a systematic discourse on it.The platform is divided into three modules, School of Information, my courses and the central site. The platform provides information browsing and query service to friends who pay attentions to the platform, facilitating student and the general user at the same time.Through doing a detailed study of on the existing related public platform of We Chat by classical literature analysis, investigation combining with the actual, comparative study method, etc., Public Platform of We Chat of Network and Further Education college of Xi’an University of Electronic Science and Technology is designed which has its own style and feature.In this paper, the platform is designed based on Connectivism theory and was preliminarily developed. Using the various interfaces and functions provided by the public platform of We Chat, the platform realizes the function of circular push and information query. |