| As an important base for the training of the elite of the society, the university,but also shoulder the important task of the traditional culture inheritance, and as the main body of the inheritance of traditional culture, college students, carry out the traditional culture in the learning process faces some problems. With the rapid development of information technology, the form of education and learning also occurred in continuous change, under such a background, mobile learning applications in the process of the university education of traditional culture, with related technology and equipment for college students to build strong applicability of mobile learning environment, the optimization effect of learning culture is of great significance.Therefore, this study follows the design based research paradigm, through theoretical exploration, problem analysis, solution design, as well as the specific application and effect analysis to solve the existing problems in traditional culture of University heritage.In the part of the theoretical exploration and the analysis of problems, it discussed some specific problems of the influence in the traditional culture inheritance in colleges and universities from the macro level of national policies and guidelines to the micro level of specific course and learning activities.Combined with the related cases of protecting and inheriting traditional cultural in recent years, it put forward that mobile learning could be applied in the process of the traditional culture education in colleges and universities.Under the guidance of situation cognitive learning theory and unicom learning theory, we can select the We Chat public platform to construct mobile learning environment in the perspective of improving learning interaction effect and optimizing learning resources.In the design scheme and specific application, follow the interaction design, in order to solve the existing problems for the purpose, in the traditional culture of college students learning needs analysis based on the platform of resources, interface and the function mold block design and implementation. Follow design based research paradigm, We Chat public platform was applied to the process of college students of the inheritance of traditional culture and learning, carry out three based on the design of the study, in each round of research, through the relevant data analysis verification platform application effectiveness and continuous evaluation andreflection with the help of platform construction of mobile learning environmental deficiencies, and gradually improve and perfect design of platform.Through three rounds of data and interview content, this article analyzed the platform application for solving existing problems and optimizing the actual effect in traditional cultural heritage education.The study found that: Firstly, the application of We Chat public platform played an important role in solving the lack of interaction and resources during college students’ traditional culture learning process. Secondly,college students can experience the function of mobile devices and We Chat platform in the mobile learning environment for its excellent acceptance and recognition.Thirdly, learners had a deeper understanding of traditional culture, and their learning initiative and enthusiasm are also improved after learning traditional culture via We Chat public platform. |