New Media Age Football News Spread Ethics

In this paper, literature and logic analysis and other methods, propagation characteristics of the new media will be summarized and concluded, mainly timeliness, massive, interaction, mobility, personalization, multimedia five characteristics. In view of the new media era carried Football News violate raise ethical reasons events and phenomena analysis, the problem is mainly one in the value of new media era football news imbalance, in the form of its main performance is the spread of false news, wanton speculation in the news as well as the emergence of the phenomenon of infringement. Second, there is the content vulgar, pornographic and entertainment issues in the method of reporting. Analyze the problems that arise from these, should the underlying causes and external causes up to consider two factors. The main reasons leading to the external problem is that the new media era football news spread of the rule of law is not perfect, it should start from increasing legislation, establish and improve laws and regulations, standardize the new media age football news dissemination; the second is the new media era Soccer News spread oversight mechanisms are inadequate, the government should establish a new oversight mechanism to strengthen the guidance for the new media age football news dissemination. The main underlying cause of their problems is three points. First, the commercial development of new media age makes football news spread over profit, loss of interest in the face of a new era of football media professional ethics of journalists; the second is the moral quality of new media era news media personnel and football professional quality should be strengthened to face the continuous development of journalism, the requirement for journalists to be the same the next level. Third, the new media era of virtual football news spread, openness and the negative impact of anonymity, resulting in poor implementation of government oversight. The response to these problems, this study proposes a method of correcting some of the new media era football news violation of events generate ethics. The first is through the improvement of laws and regulations, to produce a new era of football sports news media spread unethical incident prevention, law as the national force to ensure the implementation of the arms, for which treatment is most effective. Second, by strengthening the management functions of the government, a new media age correction football sports news spread unethical event production. Third, management system innovation through open media, control the new media era Soccer Sports Journalism ethics violation generated events. Fourth, through technological upgrading management tools, new media age treatment Football Sports Journalism ethics violation generated events. Fifth, through the training of journalists specialized functions, improve journalists professionalism and moral qualities appliance Football Sports Journalism ethics violation generated events. Sixth, by universal moral knowledge of new media culture, new media era news audience increase cultivation appliance Appliance football sports news dissemination events raise ethical violation.