Research On "moderate" And "excessive" Sports News Entertainment In China From The Perspective Of Ethics

In recent years,there has been a trend of entertainment in the news field in China.As an important part of news,sports news has also been affected by entertainment.Sports news have joined the army of entertainment and become an important choice for people's leisure and entertainment.The entertainment of sports news has changed the appearance of sports news.It brings joy while some problems.Sports news media must correctly deal with the problem of entertainment,otherwise the sports news media may lose themselves and then influence the harmonious development of the society.Therefore,this article advocates insisting on the moderation of sports news entertainment and avoiding "excessive".First of all,in order to study the sports news entertainment,this article focuses on the concept,performance and reasons of sports news entertainment.This article believes that the entertainment news of sports news is a report on the recent facts about sports in a pleasing way.Sports news entertainment is embodied in the form of sports news report and the entertainment content.This paper holds the view that sports news entertainment is the function of sports and news entertainment,and is influenced by audience's entertainment needs,mass culture and economic,technological.Secondly,in the context of the impact of sports news entertainment,this article starts talking about the “degree” of sports news entertainment.This paper argues that the “moderate” and “excessive” sports news entertainment should be distinguished.“Moderate” sports news entertainment is positive and beneficial in keeping with the principle of news,respecting social morality and law,conforming to the healthy entertainment of sportsmanship.“Excessive” sports news entertainment violates these principles,which undermines the harmonious development of society.Finally,this article believes that we should insist on the “moderation” of sports news entertainment and avoid “excessive” sports news entertainment.This article puts forward suggestions for sports journalism,through reference to relevant theories in ethics,journalism.Sports journalists should aim at the masses of the people,do not damage human nature,sports entertainment should be people-oriented.At the same time,it is hoped that the sports journalists will be able to rational to keep in moderation,improve their moral quality,and act out of moral responsibility in their work.In addition,we must strengthen the supervision of the news.