Based On The Social And Ecological Perspective Of College Students Entrepreneurial Environment Analysis And Countermeasure Research——in Jiangsu Province As An Example

As the university graduate employment problem is becoming more and more serious, college students entrepreneurial environment has become the focus problem. This paper uses the research method of social ecology,analysis of the current situation of Jiangsu province college students entrepreneurship environment, combining the social environment.economic environment, policy environment of Jiangsu province, etc.. summarized suitable for the actual situation of Jiangsu province college students entrepreneurial model, and with the principle and method of social ecology as the breakthrough point, to a series of problems in college students’ entrepreneurship environment in Jiangsu province, to provide theoretical Suggestions.Firstly, this paper first to social ecology and elaborates the theoretical concepts of entrepreneurship environment, on the basis of literature review tease out related research results at home and abroad about the entrepreneurship environment, probes into the theory foundation of entrepreneurship to continue writing theory foreshadowing.Secondly, the entrepreneurial environment and entrepreneurial university students at present at home and abroad were reviewed, respectively from the domestic and foreign students entrepreneurial government policy environment, social economic environment, entrepreneurial culture and entrepreneurial financing environment for the business mode of college students in Jiangsu province were analyzed, and summarizes the current status and problems of college students’ entrepreneurship development in Jiangsu province constraint.Thirdly, from both subjective and objective, discusses the difficulties facing in the process of college students’entrepreneurship environment in Jiangsu province, taking Nanjing city for example, the analysis of current college students’ entrepreneurship and entrepreneurial industry distribution characteristics, and then analyzed the Jiangsu province college students entrepreneurship macro problems; entrepreneurial culture atmosphere is not strong, entrepreneurship education system is not perfect, imperfect policies and regulations; The micro aspect, from the student main body:insufficient understanding of entrepreneurship, lack of enterprise management experience, improve entrepreneurial financial difficulties.At last, the empirical research of Jiangsu province college students entrepreneurial model based on the entrepreneurship of college graduates of the actual case to carry on the review, Summed up the Jiangsu province college students entrepreneurial model, and elaborated the Jiangsu province university students how to use their own unique advantages. Combining with the investigation of college students in Jiangsu province, and then use social ecological research methods:ecological system theory and group socialization theory,"Natural selection, survival of the fittest" method, analyzes the present situation of Jiangsu province university students’innovative undertaking. Combined with the former paper about the college students’entrepreneurship theory support and the current difficulties facing in the process of college students’entrepreneurship environment in Jiangsu province, The analysis of existing problems, proposed optimization of Jiangsu province college students entrepreneurial environment, raising the overall level of college students entrepreneurship policy suggestions.