The Research Of Jiangxi LS Training School Development Strategy

With the rapid development of economy and continually increasing investment fromthe government in education, educational and training industry faces significantdevelopment opportunities. More and more money invested into education and trainingindustry, but many education and training institutions is encountering many problems suchas inaccurate positioning, inefficient management, blindly following the trend ofhomogenization. The managers of the enterprise are lack of strategic management thoughtsand strategic planning. If they can not adapt to the new market situation, traininginstitutions will lose the competitive advantages and opportunity for further development,or even be eliminated in the market. Therefore, education and training schools need to setup the strategic management thought, gain competitive advantage by using variousstrategies, to remain invincible in the market competition.Jiangxi LS training school is one of the first local private education training schools inJiangxi Province. In the past10years of development process the school caught theopportunity to become the flag of local education and training of schools. But as NewOriental, Xueda and other chain training schools invested into Jiangxi market, the localschools are facing the development bottleneck, how to improve market share, enhancemanagement efficiency and improve profitability are the challenges Jiangxi LS trainingschool has to face. So in2008the school hold the chance to cooperate with Beijing giantsteaching group and integrate the advantages of resources, holding enterprise developmentstrategies to expand market share, using the optimal supply strategy, cooperate with otherstrategic alliances, the implementation of diversification, collectivization of chainoperation and a brand development strategy, continue to establish their own competitiveadvantage.In order to promote the implementation of the strategy of Jiangxi LS training school,school has developed strategic initiatives specific to deepen the school strategicmanagement, they hold school function strategy, improve the organizational structure,improve resource integration strategy, cultivate enterprise culture and otherthree-dimensional measures according to the step and link set smoothly, ensure the strategyfeasible controllable. With those management efforts the school promote t the strategymanagement and embark on a sustainable development road.