Study On The Development Strategy Of Xi’an ZG Education Company

Under the influence of rapid economic development,the state pays more and more attention to education,and the people pay more attention to education,which provides a good opportunity for the development of the whole education industry.Under the background of fierce competition in the labor market,non-academic vocational education has greater development space and potential.Under the influence of the 2019 new crown pneumonia epidemic,the model of offline teaching has been severely challenged,and the development of the industry has entered the stage of remodeling.After the epidemic era,how to break through the original development model,change the development model based on the OAO model,improve the brand image,curriculum design,teacher construction and marketing strategy,become a difficult problem to be solved in non-academic vocational education institutions.This paper takes Xi’an ZG Education Company as the research object,through using the SWOT analysis method,carries on the thorough analysis to the non-academic vocational education profession,unifies Xi’ an ZG Education Company’s present market competition situation and the development present situation.The research found that Xi’an ZG Education Company still takes the offline class with heavy assets as the development mode,the cost is high,and in the case of serious homogenization of industry products,it faces fierce competition from HT education companies,FB education companies and many small and medium-sized institutions.Therefore,this paper puts forward that Xi’an ZG Education Company should focus on differentiation strategy to consolidate market position,implement diversified strategy to expand product category,promote enterprise image through brand strategy,further improve the construction of teachers,realize the rapid layout of online classes,optimize the curriculum system,and form a "double-wheel drive" development model.This paper,based on the background of the post-epidemic era,studies the future development direction,specific strategy formulation,strategy implementation and strategy implementation guarantee of Xi’an ZG Education Company through the analysis of Xi’ an ZG Education Company.