The Government Public Relations Network

Along with the rapid development of network technology media, blog, forums,microblogging, letters, etc. are well known and have been gradually recognized bythe public. Currently, the number of Internet users in China nearly600million, withthe sharp rise in the number of Internet users, the network has become an importantinformation gathering, a variety of good or bad, or true or false information spreadrapidly on the Internet, making the network a new and the most powerful informationdissemination and communication channels, public media network becomes newbattleground.Network with its occult, timeliness, interactivity and openness characteristics, toprovide citizens with a more free, immediate and adequate space to express theiropinions, ordinary users have the right to speak on the network easily, Anyone canpublish for a variety of events, including comments and recommendations to theGovernment through the network. On the other hand, Network informationpropagation speed so fast, spread so wide, and the source of information is difficult tocontrol, greatly increasing the risk of uncontrollable opinion, This poses a greatchallenge to the government.At the government public relations work, On the onehand,the network to improve the transparency of government work, and enhancepublic participation in the initiative, on the other hand, it also caused a lot of difficultissues, for example, the proliferation of proliferation networks rumors and false news,it’s easy to trigger tension and cause social crisis, minor incident triggered a largestorm over the network hype become out of control and ultimately lead to tragedy so.Shenzhen, as the reform and opening up the frontier and coastal cities, thenumber of Internet users has exceeded8,000,000, and Shenzhen netizens attention onthe government website, the Chief microblogging significantly higher than thenational average. In a special location, and in the face of public opinion relaxedenvironment, how to properly and effectively carry out the government’s network ofpublic relations activities, promote the development of social harmony and stability, maintaining the government’s image, is a major issue that placed in front of theShenzhen municipal government. analysis of the Shenzhen Municipal Government tocarry out the status of the network of public relations activities, as well as problems,This paper reviews the origins and development of public relations, Compare thesituation at home and abroad about the government’s network of public relations, andexplore the ways to solve problems, to expect further improve and enrich theShenzhen Government Online PR practice...