Chinese Government Public Relations Research Based On Network Public Opinion

Internet development of the network environment has become the main place of network public opinion transmission and evolution,network public opinion is refers to something rely on the network to spread and diffusion of a collection of emotions,views and subsequent influence,in this case,the network public opinion with the energy and the impact of the Internet is growing every day,but only rely on the reflect of events of emergencies and fermentation gradually is not enough,in a timely manner that use of the Internet environment of the network public opinion supervision means of regulation and governance has become more important.Based on "Shuang Huang Lian oral liquid can inhibit will be coronavirus" topic,Sina Weibo data collection and analysis,collect netizen comment content,and according to the emotional tendency to classified the crowd,as a medium positioning key people and more information in network public opinion transmission nodes,and targeted to the false and negative public opinion expression and for effective governance,is trying to create a real and positive network environment.Based on the theoretical level,from the network public opinion information dissemination characteristics and the path of social network,the combination of sentiment analysis,certain people in the network public opinion spread the influence and the role of public opinion spread trend analysis,for the management of network public opinion direction and guide the direction of the train of thought,and the feasibility of combined with the existing technology,measure which can realize the technical operation,precise fast and network public opinion management of the government public opinion guidance provides effective strategy.