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A Study On The Teenagers’ Cognition Of The Anti Japanese Theme TV Series

Posted on:2017-01-05Degree:MasterType:Thesis
Country:ChinaCandidate:J XuFull Text:PDF
GTID:2295330503466980Subject:Journalism and communication
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Since the anti-japanese drama broadcast is as of the date of the government so as to spread the mainstream value, carry forward the national spirit, cultivate patriotism main position. In the context of popular culture, represented by the anti-japanese drama theme TV series by consumerism of the nature of discourse and the dual effects of ideology discourse. From a national perspective, its ability to meet the audience entertainment leisure demand at the same time, strengthen the audience’s national identity is the key to consider the anti-japanese drama communication effect.Adolescence is the important stage of individual socialization, also is the key to the individual world outlook, the outlook on life and values formation period. This study to the anti-japanese drama teenage audience as the research object, by the methods of empirical research, the anti-japanese drama on the impact of adolescent audience’s cognitive, including fight historical cognition, national identity and the negative cognition on the Japanese, etc., and analyzes the cause of the effect, to come out the conclusion or cultural propaganda patriotic education policy for the government and the anti-japanese drama provides some references for the adjustment of the composer’s creation concept.The first part is the research origin, purpose is introduced and the related research literature review; The second part of this study on the development of anti-japanese drama the carding of the system. Place it in the Chinese political, economic, social and other specific, divided into three stages, and summarizes their characteristics as well as the representative work of various periods. Is the cause of anti-japanese drama hit, this study puts forward its influenced by ideology, capital strength of nationalism and promote role.The third part explore the cognition of teenage audience. Combining the data of questionnaire survey and in-depth interviews of samples, gender, age, education level of the audience, media contact characteristics, fight they opera motives, the cognition of the Japanese, the cognition of history for correlation analysis. The fourth part will combine the conclusion of empirical investigation for the anti-japanese drama development strategy is put forward.
Keywords/Search Tags:The anti-japanese drama, Audience’s cognitive, Encoding and decoding, Use and satisfaction theory
PDF Full Text Request
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