Business Plan For The Internet Movie Consulting Platform

Internet big movie refers to a new type of Internet movie that is produced for Internet communication,takes Internet as the first or main distribution channel,has low investment cost,and lasts for more than 60 minutes,and can be watched on the move.In March 2014,iQIYI officially put forward the concept of network big film(now it has been changed to "network film"),aiming at the status quo of Chinese film market,iQIYI takes the lead.According to statistics,China’s annual film project project is 1000 units,taken in 600,the success of not more than 300 units,we can see that set the item not entered there are 400 m of the link,filmed the failed to release more than 300 units,aside into films,just failed to launch films every year there are so many,so how to find a way out to the film? Hence the Internet movie project.Big movie information platform business plan is based on network big film industry status quo,combined with the author’s own work experience,the data analysis,field research,theoretical analysis and other methods,finally it is concluded that the introduction of social capital,integration of resources,so that the capital appreciation,let startup into the track of healthy development of the way is feasible.Specifically,the online movie consulting platform aims to provide investment Suggestions for the social capital(1 million to 3 million)who want to enter the film industry,supervise the project implementation process,and complete the project with quality and quantity guaranteed,so as to achieve capital appreciation and integrate the resources of the online movie industry.To fully understand the functions of the platform,it is necessary to first understand what is the network movie and its development process:According to statistics,in the first half of 2018,a total of 651 big online movies were launched on the Internet,but the number of truly profitable works was about 10%,and the remaining works all showed losses of varying degrees.Them or for policy research,not familiar with,or subject to control does not reach the designated position,or to control the process strictly,or marketing strategy is not accurate,or for other reasons caused the investment "gone",network big film consulting platform is according to the present situation,is committed to provide investors with a more professional,more comprehensive investment advice,makes every effort to reduce the investment losses,even to achieve capital appreciation,promote the development of network big film industry.From 2014 to 2016,a large number of startup companies engaged in the work related to network movie shooting were born.Take Chengdu as an example.In 2014,there were X companies engaged in network movie shooting in Chengdu.Some of them are good at shooting,some are good at post-production,some are good at creating,some are good at planning,but their survival situation is not good,why is this? The author has participated in the four big films,in the process,found that most companies in their own way is,from the planning,the selected topic,writers,shooting,and later to live all alone,the result can be imagined,however,they have to do it again,because of the lack of financial support,so that it fell into a vicious circle.Therefore,the business plan of the Internet movie consulting platform has the implementation conditions under this background.This paper will adopt theoretical research,data analysis,field survey research methods,such as the object of study on deconstruction,and the main development direction from the platform,marketing strategy,business model,operating model,implementation steps,risk prediction and measures about six aspects,such as the business plan,finally come to the conclusion that this project is in field.