The Enlightenment Of Low-carbon Concept To The Development Of Linshu Willow Under The Constructive Postmodernism

Rised in the 1960 s, Critical postmodernism revengefully criticize all modernist view, its thorough critique spirit brought many negative effects to a certain extent.From the 70 s to the 80 s of the 20 th century, the rise of constructive postmodernism paid attention to the protection of the natural environment, as well as the humanities concern. Under the influence of constructive postmodernism, people began to pay more attention to the the harmonization of human connection and communication between human-being and nature. Therefore, under the influence of this trend of thought, Britain put forward the "low carbon" concept for the first time in 2003,which was quickly spreaded, people soon accepted this concept and changed life idea and lifestyle under the guidance of philosophy.Under this background, Linshu willow have transformed from traditional Chinese arts and crafts with long history into green low carbon products sold well all over the world. This paper study the association of the low-carbon concept and the development of Linshu willow under the constructive postmodernism.This paper is divided into four chapters, the first chapter introduces the basic situation of Linshu willow. Linshu willow was systematically described, which lay the foundation for the follow-up paper, mainly including the profiles, process, and development status of Linshu willow.In the second chapter, the full cycle of Linshu willow low carbon property are detailed analysed, dividing into three stages. Firstly, this paper studys the growing stage, and puts forward thecarbon negative argument in planting stage; followed by an analysis of the low-carbon attribute in processing and transportation engineering of Linshu Willow; finally the low-carbon attribute in recycling process is sdudied.The third chapter describes enlightenment of changes of times on low carbon concept to the development of Linshu willow.This chapter discusses the feasibility of low-carbon concept as a theoretical guide for the development of Linshu willow, new product design direction brought about by low-carbon concept and the way to unearth the unique low carbon properties of Linshu willow.The fourth chapter proposes the development strategy of Linshu willow with concept of low carbon based on the above analysis. Low carbon concept is concidered as a new exploration of greater development of Linshu willow. This chapter puts forward some more open and innovative way of development through the analysis in three aspects: the low carbon design strategy, low carbon brand strategy and low carbon marketing strategy.