Research On Visual Image Design Of The E-commerce Brand

If we are going to find a suitable word to describe the development of mobile Internet and e-commerce in recent years,then only the word ‘blowout' is most appropriate.In the current situation of increasingly intense competition,introducing brand visual image system to e-commerce economy adapts to the needs of economic development.Brand visual image design has become the main component and important method of enhancing the brand's comprehensive strength.Meanwhile,in the strong intendancy of e-commerce,how the brands stand out from the other brands becomes a significant issue.The vision of e-commerce brand is the main research object in this thesis.First of all,we will theoretically regard the traditional brand visual image as a reference to conduct a comparison study and further comprehend and supplement the existing e-commerce brand visual image theory.We will focus on the study of characteristics of e-commerce and figure out its design properties and functions.Then,compared with the domestic and overseas e-commerce brands,we recognize the development trend of domestic and overseas e-commerce brand visual images,and analyze the design characteristics in various countries and various cases in order to get rid of their shortcomings and take their advantages.Finally,in the case of virtual e-commerce brand ‘Jasmin',we will carry on the preliminary analysis and planning.Specifically,we will conduct an overall design of fashion brand ‘Jasmin' in the visual image.