Window Display Space Design Research Based On Emotional Needs

In recent years, with the development of economy, the change of consumption idea, consumption level rising, prompting more and more people attach importance to meet the emotional needs of the spirit. Window display space design also needs the concept of emotional needs into, window display space design based on emotional needs closer to the people in spiritual needs and the needs of the development of era.In this paper with window display space layout as the research object, analyze the window display space to give the audience emotional satisfaction.Under the perspective of considering the emotional needs and the specific case of deconstruction window display space design, research and analysis under the emotional needs of window display space design, by using the theory of maslow’s hierarchy of needs, and emotional design theory knowledge, conscious in the window display meet the emotional, physical identity to create rich space atmosphere, trying to build the window display space design method based on emotional needs.To give emotional need window display space design and provide the feasible strategy in the transformation of method, and combining with theoretical research results of the practical design.On the research methods, this paper mainly through the study of literature and case analysis, sum up the emotional needs of the application window display space design methods and theories.This thesis mainly is divided into five parts.The first part is mainly to emotional needs and window display space of the domestic and foreign development present situation and the level of analysis;The second part is the concept of emotion and the theory of demand, the role of emotional design and window space classification and design problems of the present theory research, puts forward the research purpose of this paper;The third part is one of the key chapter of this paper is mainly system for window display form, influencing factors of the emotional needs as well as the space design elements such as analysis, to build a window display space design based on emotional needs system provides the theory basis;The fourth part is also one of the key chapter of this paper, mainly from the window display space design principle based on emotional needs processing technique, form, space, design style and the future trend of the development of in-depth study and analysis, obtained by a summary of these aspects of window display space design based on emotional needs research theory system;The main content of the last part is in accordance with the above research to guide the Israeli author and round as the theme of the design practice, not only interprets the rationality and correctness of the theoretical study, also for the window display space design in the future and to provide feasible strategy method, broaden the train of thought for the same kind of display space design research.Innovation point of this thesis is to design that based on emotional needs of the dominant idea, each factor is analyzed in the process of window display space, draw a window display space design based on emotional needs research theory system.Eeotional need combined with window display space design, analyses the application of emotional factors in the window display space;Using window display space design based on emotional needs theoretical system to study the author provide theoretical basis for the window display space design;Through the author’s design idea and design window rendering explained the correctness and rationality of the theory research.