| Window display originated in Europe and is one of the important auxiliary means for apparel sales.It has been developed for 100 years.Window display is a fixed stage for displaying costumes.Merchants use window display to promote costumes,let motionless props convey dress language,and allow different viewers to read dress language.This requires superb ideas.,more ingenious designs and more profound cultural accomplishments.The developed countries in Europe and the display is indispensable part of the apparel industry,as a global "brand consumption",engulfing the entire world,the tide of "experience economy" displayed in the role of the marketing value system appears especially important.At present,our country clothing window display on the concept,content and methods are still follow the traces of successful foreign brands,the lack of Chinese elements and with Chinese characteristics,and China’s economic power,manufacturing power consumption status is not very match.It is no exaggeration to say that display mode and clothing are also valuable,and window display can promote sales,influence brands and create value.First of all,this paper points out the development status of window display at home and abroad,and expounds the role of window display in promoting corporate culture,guiding public consumption and promoting sales.Secondly,along with the development of the clothing window,based on the theory of visual design,the design principles,presentation techniques and visual experience of the dress window are summarized and summarized.Finally,aiming at the problems of domestic clothing window display,from the subject orientation,colour collocation,light and shadow,props,space layout and POP advertising use of several aspects,such as one by one,puts forward the solutions.The author of this article hopes to solve the problems existing in the current window display through analysis,improve the importance of the merchants on the window display,pay attention to the training of display talents,and further emphasize the importance of window display to improve the efficiency of the company and enhance the brand awareness. |
