"Re-design"concept In The Role Of Window Display

Looking back on the development of China’s domestic clothing brand for decades,there has been no real development of a brand is one of the few major suit, which shows that our local clothing brand still has some problems. Window display design is the most direct expression of the brand culture, so this article from the perspective of the design innovation of the display window to study the problems and solutions of local clothing brand. Through the analysis of the reasons, the necessity and the future development trend of the brand image, it is pointed out that how to innovate the design of the window display in the new era. In this paper, we first make a a brief exposition of "re design". Secondly, it is introduced that at this stage of the domestic window display design deficiencies and improvement measures and analysis of "re design" of the window displays help. In the third chapter, the paper expounds the steps of the design of the "re design" in the window display and its expression. At last, the excellent "re design" window display works in China and abroad are cited as examples. Hope to be able to display the domestic clothing brand showcase "redesign" movement to bring help, the use of a good window to design for the enterprise to reshape the image of the brand. Through investigation and analysis, we can see that in the increasingly fierce competition in the market of brand image of windows "re design" on the one hand become many brands are a means of business promotion, rely on to rebuild its brand to attract consumers attention, the positioning of the brand re design, exposure to the international first-class stage; on the other hand is through the redistribution of social resources and integration optimization upgrade brand intrinsic cultural value.