Research On Window Display Design Based On Female Consumption Psychology

With the development of economy,people are getting much richer,consumption is no longer limited to meet the material needs for survival, but has become a kind of culture atmosphere to enjoy the spirit of life. A store can attract customers, window layout design and display of goods in the first impression, often strongly infectious commercial window display, can always attract consumer attention, arouse their desire to achieve the purpose of promoting sales, good impression will bring twice-consuming, repeat customers, recommend to each other, bring more source. And consumer groups, the number of women account for a large proportion, so the research and guidance for women consumer psychology has become an important factor to consider window design.