| Mark is a kind of the art of enrichment. With the development of global economy, culture, symbol significance has become increasingly important. Mark is not only a symbol, butalso the concentrated expressions of spiritual and cultural inside and outside the enterprise.Along with market competition intensifying, the change of consumers’ aesthetic orientation,the improving their competitiveness and vitality of the enterprise are upgrading the brand and logo design.Due to the poor original brand image of enterprise, trying to enter the international market. The logo design is not concise enough, the transition of the enterprise marketing strategy and some other reasons,Automobile brand in our country have to design logo. The emergence of the new logo not only enhance the brand image, brand competitiveness,but also clear the way for the enterprise to enter the international market, and add motivation and vitality for the enterprise. Logo design is a double-edged sword which has the advantages and limitations. If logo design is used improperly, it will bring enterprise losses and affect the original brand image.Car logo is a branch of logo design. The changing of car logo inevitably affects the development and change of our national logo design. With the development of China’s automobile logo design,the corresponding brand meaning and design concept is also in constant change. |
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