Research On The Redesign Of The Visual Image Of The Yangzhou "lacquer Flower" Brand

Yangzhou’s lacquerware is the representative of Yangzhou’s traditional handicrafts.Yangzhou’s"Qihua" brand has a history of 50 years.The brand designed its own brand logoIn 1975,which was a very innovative initiative at the time,but the brand’s vision.Image design has historical limitations.Compared with the new era,people’s perception of brands is not complete and standardized.However,the history and connotation of the lacquer brand has become an indispensable part of the development of Yangzhou’s local culture.Through the re-design of Yangzhou "paint flower" brand visual image,it has certain practical significance for people to recognize his corporate culture and cultural connotation in the new era.This paper mainly discusses the re-design of Qihua brand image from two aspects.The first chapter introduces the historical development of Qihua brand.The second chapter analyzes the status of local brand renewal and lacquer brand status.The third part starts with the re-design and the importance of the visual image,studies the brand image through the perspective of re-design,analyzes the key factors of the re-design,and introduces in detail my ideas and plans for the re-design of the "Qihua" brand.The idea of breaking the conservative status quo of Qihua brand image.First of all,create brand differences,build brand personality;second,borrow Help consumers and brand between emotion,in the traditional and modem to find the basis point,shape nostalgia style.Combining the design ideas of excellent brands at home and abroad and the trend of thought of modern design,we can create a brand image with cultural characteristics and provide theoretical and practical basis for the development of lacquer brand.