An Analysis On The Change Of Corporate Logo Under The Brand Strategy

With the improvement of China’s consumption’s level, it is much moreobvious that consumers are tend to buy certain particular merchandises. To fulfillpsychological requirements becomes critical beyond material needs. Therefore inthe age of ’consumer is god’, logo, the synonym of brand, turned to be essentialdemand of costumer. Self-updating makes the upsurge of renewing logo andbrand strategy.To please consumers leads to the right direction of the firm. Based on theresearch of market, organization conducts brand strategy to meet the situation,including brand conceptualization, brand registration, target consumers, and etc.Therefore, as the core of renewing brand of organization, it is not only to fulfillthe unique needs of consumer, but also to take consideration as a whole, whichmeans some critical factors should be premeditated before re-designing logo.Depend on its different styles, brand logo helps consumers to recognize itsfeatured purpose. It brings what firms think and make to customers through theunique view. With the functions of brand, this paper elaborated the basic idea ofbrand to help consumers solving problems objectively. Then based on theexample of Apple’s brand strategy, I begin to illustrate how brand designing andstrategic marketing optimizes company(The necessity of introducing the brandstrategy identifies the image in the work).Based on the idea at the beginning of the pale, brand designing is aquestion-solved subject. Introducing5W1H analyzing method, as the basic frameof the research, beyond the consumers Psychology,art and consumersmanagement, I have introduced the aims, reasons, and ideas to induct what Ihave analyzed. In this article, based on Chinese ancient writing brush artisticstyles of"Xing","Yi", and "Shen", I have also introduce how to design asuccessful brand design. In the end, there has been a operable process model which is depend on theanalysis of brand re-design.