The Unascertained Measure Model On The Price Of Artwork

In recent years, with the emphasis on the art industry in the world, the art markethas made considerable progress. Compared to Western countries, the development ofChina’s art market started late. Now China’s art market is at a critical stage of growth,focusing on art pricing issues are becoming the key of the market. In order to betterpromote the further development of the market, to explore the various factors thataffect the price of art, must be made a science, comprehensive and objective analysisof the current pricing of art.In this paper, based on the domestic and foreign literature about art pricing,summarizing the results of different studies scholars artwork pricing. The resultsachieved in the field of art pricing and the problems are also reviewed. The paperconstructs index rating system from impact indicators, external objective attributeindex, and market competitiveness indicators, factors affecting the formation of artprices were also elaborated.Second, the basic theory of pricing on the basis of art, according to the fourprinciples of scientific, systematic, concise and operability build artwork pricingindicators. Based on entropy weights unascertained measure model as the basis of amathematical model, combined with the characteristics of art prices, pricing formulasare derived works of art.Finally, in accordance with the unascertained measure model and pricing formulaworks of art empirical research on samples of art, the following conclusions:(1) Forthe overall aim, the model estimates the sample art prices and actual transaction priceslower error rate, higher fitting degree, achieved better pricing effect;(2) the results ofanalysis of the feedback from the error rate, the price of less than ten million dollarsin art prices error rate control is the best, and the price more than10million works ofart due to the interference of exogenous variables, fitting effect as the former;(3)Microscopic pricing of art is an emerging area of research, for the sounddevelopment of the art market plays an important role. And the development of artindustry should also be a gradual process that requires efforts in promoting all aspectsof its development.