The Isomorphism Thinking Applied Reseach In Snack Foods Packaging Design

Thinking is the soul in packaging design, the designer can design accord with the publicaesthetic packaging, needs to have the innovative thinking to guide. So this thesis train ofthought is the isomorphic thinking as the basic theory research, through the design practiceand application analysis, the isomorphic thinking into small food packaging design. Theanalysis of domestic and foreign outstanding small food packaging case, according to the postmodernism puts forward " less is boring " thought, as well as the coexistence of aestheticsunder the influence, using the isomorphic ways of thinking, derive composite packagingdesign method. Secondly, in the food packaging small variety, messy, not environmentalprotection, safety is not high, with isomorphism design method for integrated design,embodied in the economic, cultural, social benefits results. Again, isomorphic thinking risingto the aesthetic height, aesthetic psychology Gestalt" Gestalt" theory and heterogeneousisomorphism principle can clearly explains the thought of creation. Finally, in the applicationof isomorphic thinking way, from the emotional, region, culture and environmental protectionin areas such as analysis of isomorphism of small food packaging, reflect with agreeableness,regional, uniqueness, low carbon and other features at the same time, also raises theisomorphic thinking small food packaging design diversified development trend in the future.The first chapter is the introduction part, for domestic and foreign small food packagingfor a brief overview of the situation, that the purpose of the study and significance, whichleads to isomorphic thinking packaging design; the second chapter and the third chapter, asmall food packaging design of the homogeneous design thinking is introduced in which,firstly the composite design as a general discussion, after defining composite design concept,then the composite packaging design, function and influence in detail; fourth chapter as thetheoretical basis of isomorphic thinking to confirm the rationality of design method; the fifthchapter with some examples of isomorphic thinking in small food packaging in the specificapplication, which is reflected in the packaging graphics image, packaging the structure ofpersonality sensory experience, packaging structure functional diversity trend and consumerpackaging and the interaction between the interactive experience.Snack foods packaging itself is a snack foods circulation in the member, will still be in themarket to reflect, accordingly, isomorphic thinking snack foods packaging from the market totest its benefit level view, whether it is from the innovation or from the consumer’s emotionalangle to carry on the discussion, isomorphic snack foods packaging design brings a pluralityof experience is inestimable. According to the demand of times development,Isomorphism ofsnack foods packaging design should reflect the image of creativity, green environmentalprotection, regional culture, humanism, ancient and modern heritage features, but also accordwith the modern aesthetic value and characteristics of emotion taste. In order to meet the newera of packaging design advocate humane care and low carbon environmental theme.