Probe Into Conceptual Packaging

Conceptual Packaging Design (the"CPD") is a theory and methodbased on market innovative demand.CPD emphasize the breakthrough ofpacking function and form,discuss the innovation during packing designmethods and procedures.The value of CPD lies in the forward-looking andpredictive power to the developing and leading market.It can guide theconsumer's behavior,aesthetic trend,and promote the formation of newlifestyle.Therefore,the study of CPD have strong practical significance andit is also a necessary item of packing innovation.On the basis of the study to concept,packaging and conceptualdesign,this paper defined the connotation and extension of CPD,pointedout that the CPD is a design method using design concept and take it asmain track through the process.The goal of CPD is to develop newpackaging.In the process of CPD,we should take root of innovation,baseon technology and in the culture background,thus further improvepackaging design and promote healthy development of packaging industryon the basis of new aesthetic demand. By using the integrated logicanalysis such as system analysis,function analysis and case analysis,thepaper studies characteristics,function,values and elements of CPD,andcreatively put forward the principles such as scientific,originality,cutting-edge,systemic,economic,and social during the process of CPD.At the some time This Paper pointed out the significance of creative thinkingduring the design process of CPD.All gains created by human beings arethe materialization and externalization of creative thinking.CPD is not anexception,either.The creative thinking of CPD is based on logicalthinking,represented by imaginable thinking and assisted by inspirationalthinking.So a comprehensive thinking of line,plane,solid,shape,materialand technology is formed. Finally this paper focused on dissertating thesystemic,parallel,moderate and based on the character of product'sdesign methods,search the expression of CPD and the design procedures ofCPD. In the meantime,the paper linked to typical cases for specificanalysis and presentation of CPD.