The Operation Management Of High-end Medical Service In Guangdong General Hospital

With the development of economy, domestic living standards continue to improve.People pay more and more attention to their health,Requirements for medical services increases.Especially in the past decade, the size of the high-income groups continues to expand, making the demand for high-end medical services more urgent.The development of high-end medical is inevitable.But because of the high-end medical service started late in China, but also belongs to the emerging industry in the medical market, the majority of the current domestic medical institutions in the operation and management of high-end medical service, have some problem.Therefore, how to strengthen the management of the operation of high-end medical service is the lifeblood.Only through the effective management, can carry out high-end medical service concept, improving the medical service efficiency, and ultimately to provide better service to customers.To enhance and improve the high-end medical service operation management,it should use the related theories and methods, combined with the practice.Taking the operation management of high-end medical service in Guangdong General Hospital as the research object.Combined with the political,economic, social, cultural and technological environment,on the basis of the analysis of the operations status, the paper discuss it’s operation and management,and the problem of human resources management, customer relationship management and marketing management, environmental design and other aspects.In order to build a basic framework of high-end medical service operations management, according to the results of the analysis,the paper provide some measures.The real purpose of the study is to provide the operational guidelines for the Guangdong General Hospital, solving development problems,and making the high-end medical services development fast, healthy and have a sustainable growth. For the industry of similar high-end medical institutions, to provide valuable theoretical Suggestions...