Y Hospital

Hospital information technology industry has been development for many years, in terms of hospital management and medical information processing has continued to improve and become mature. In recent years, the development of mobile Internet technology and changes in consumption patterns caused, has been gradually changing people’s way of life. In the medical industry, information technology is also actively exploring how to use the mobile Internet to enhance the competitiveness of the hospital to provide more personalized and quality service to patients. Y hospital is a powerful private hospital in Pearl River Delta region, hospital information technology accumulated a wealth of experience with years of hard work. Y hospital in order to further maintain its medical advantages of traditional Chinese medicine, highlighting the flexible operating characteristics. Therefore, the hospital was hoping to have the aid of mobile Internet technology to seek new strategic of development.This case study is based on the development of strategic theory and enterprise information theory, analyzes the hospital information industry life cycle and Y hospital information competitive position, the external environment, internal resources and capabilities. using ADL matrix and other methods, the case determines the mobile medical development strategy. The analysis of Multi-angle Y hospital status information construction and the opportunities and challenges facing the mobile Internet. Combined with the actual situation of the hospital Y, I set goals and content of the mobile medical strategy, and the concrete implementation methods. This study not only provides a viable development strategy for Y hospital information construction, but will move mobile medical strategy to the hospital medical information strategic level. For peer hospitals, especially private hospitals, there is a certain reference value.