Development Strategy Research Of Private Hospital In Beijing

With the gradually withdraw of the planned economy and the establishment of thesocialist market economy, China has gradually entered a period which focusing on improving people’s livelihood social construction, which one of the major livelihood issues is the medical problem. Private hospital is a new type of medical economic entity, which is accompanied by the reform and opening up of our country and the reform of medical system, which has distinct operating characteristics and unique management mechanism. The country has launched a new round of medical and health system reform from 2009.It is recommended to encourage and guide social capital to develop medical and health undertakings. In the increasingly fierce competition,.It has become an important issueto keep the private hospitals developing healthy and rapidly.In this paper, based on the theory of enterprise strategic management as a research tool, this paper carries on the multi form investigation and data analysis to the private hospitals in Beijing, which obtains the current situation and problems of the development of private hospitals in Beijing.Find opportunities and adjustment of private hospitals by combining with the national situation, considering about the advantages of the internal and external environment weaknesses,opportunities, analysis, threat. Identifythe development direction of private hospital in Beijing, and put forward development strategy while the masses against the growing medical needs, locating private hospitals function, role and development goals.