S Private Hospital Development Strategy Research

China’s health care system reform to now has gone through five stages of development. From the perspective of the development of medical system reform, although some bold attempt to reform health care system, and has made certain progress. However, the overall medical system reform at the present stage in China is not successful. On the one hand, the country’s political stability, economy, science and technology rapid development, people’s living standards rising at the same time, people’s demand for health care has been improved. On the other hand resources investment in national medical health industry is short. Two reasons led directly to the people for the quality of the medical system and medical care service seriously, The difficulty and high cost problem has not solved. Today’s health care system has already formed the "complaints from the people","government is not satisfied","medical institutions are helpless" strange situation.However, it is in such a doctor-patient contradiction extremely sharp, most people lose confidence in medical system reforms of complicated medical environment, S private eye hospital, using its own funds, no longer rely on government funding, successful IPO in2009, the introduction of modern scientific management mechanism, not only broke the traditional medical system of constraints, became one of the first medical institutions in our country, and the development has become China’s largest and fastest growing of ophthalmology, medical institutions in amount of out-patient and for all in the same industry first.2013annual operating revenue reached1.985billion RMB, of which the operating profit of320million RMB, profit of305million RMB. Obviously success of S private eye hospital for the whole medical industry and it has reference significance for the national health system reform is all.In this paper, after a detailed analysis of the past and the present strategy of S private eye hospital, the affirmation of the horizontal integration of its current expansion, the correctness of economies of scale strategy, and through the PEST analysis and SWOT analysis, pointed out the existing problems and the insufficiency of strategy, put forward the solution and improve the means and the S private eye hospital must quickly from the existing single transverse integration expansion strategy to two strategic direction:on the one hand, the slow speed of transverse integration expansion, do fine do existing business, the supply of human resource, pay attention to brand construction and maintenance, pay attention to the construction of enterprise’s long-term development mechanism. On the other hand, the use of existing resources and economies of scale, vertical integration strategy, entering the eye industry drugs, glasses, intraocular lens research and development and production, sales, etc.