| Health and longevity are the common aspiration of mankind, with the continuous improvement of living standards and the spiritual life is becoming richer, more and more people pray for health, longevity. WHO (WHO) to the definition of health: health is not merely the absence of disease, but is "individual in physical, mental, social state". But how to health, longevity? The method is? Health education can help people understand the health knowledge and theory, understanding longevity, clear keep healthy method. However, the public demand for a healthy amount of knowledge and ability to supply contradiction, health education appear deviation, due to the misleading of health and longevity. The solution to this problem is one’s own knack in traditional Chinese medicine, traditional Chinese medicine is a treasure of traditional culture China, refers to live through various methods, enhance physical fitness, disease prevention of life, so as to achieve a prolong life of medical activities. Traditional Chinese medicine traditional Chinese medicine theory as the guide, follow the Yin Yang and the five elements of the biochemical changes, make scientific and nursed back to health of human life and health, to maintain vitality. Traditional Chinese medicine contains health care theory, experience, a large number of methods, to delay aging, prolong life, are particularly prominent role. However, judging from the recent media reports and public reaction, the effect of health education of Chinese medicine is not satisfactory, difficult to accept knowledge of Chinese medicine, Chinese medicine health care theory of suspicion and misunderstanding of the atmosphere, and even charlatanism delimit equal sign, and people on the TCM health knowledge demand, the traditional health education pattern has not long term adaptation, will damage the overall image of Chinese medicine, people lose the trust of Chinese medicine. Therefore, to explore the establishment of be imperative health education mode of Chinese medicine scientific standard, based on the traditional Chinese medicine health education concept, traditional Chinese medicine health education plan, content, health education of traditional Chinese medicine traditional Chinese medicine health education, health education of traditional Chinese medicine talent team construction, and the effect of health education of Chinese medicine evaluation and other aspects of research and analysis, explore the establishment of health education model Chinese characteristics and the characteristics of Chinese medicine.In this study, the test area of traditional Chinese medicine health education system of national synthetically reform the development of traditional Chinese medicine as the object of study, through literature research, at all times and in all countries finishing the development of Chinese medicine and health education, summarize the experience and lessons of Chinese medicine and health education in our country, analysis of the development of the bottleneck of Chinese traditional health education, explore the cracked the development bottleneck creating the model, Chinese medicine health education China practical and can highlight the Chinese characteristics. Taking Beijing Dongcheng District as the test base, through planning, team building, project evaluation, fine-tuning steps, implementation, verification, adjustment, improve health education mode in traditional Chinese medicine, to play the biggest effect. In order to meet the demand of the people of the traditional Chinese medicine knowledge, make people better understand the Chinese, understand Chinese culture, recognition of Chinese medicine appropriate technology, use of Chinese medicine theory, enjoy the traditional Chinese health care, to explore the creation and practice of health education mode of traditional Chinese medicine in this research, the standard Chinese medicine health education, to create a Chinese cultural atmosphere, the convenience of the public access to health knowledge, to improve public health, improve the well-being, reduce or mitigate the occurrence and development of diseases, the maximum reduce medical expenses, to create a harmonious and healthy society. In this paper, from three aspects analyzed the practice mode of health education in Dongcheng District traditional Chinese medicine of Beijing City: first, Dongcheng District traditional Chinese medicine health education advantages and demand, due to historical reasons, Dongcheng District traditional Chinese medicine culture deep historical precipitation, the formation of a representative of the Royal Society of medicine and the traditional medicine masters gathered; now is the national Chinese medicine hospital, doctor the name, family gathering area; traditional Chinese medicine academic in Dongcheng inherit and innovation; Chinese medicine culture is widespread in the area; the government of Dongcheng District has created a favorable environment for the development of traditional Chinese medicine health education, meet the demand of the people of East City District, the development of public health demand and the area of TCM industry development needs. Second, Dongcheng District traditional Chinese medicine health education planning, detailed the core thought of East health education of traditional Chinese medicine and development strategy to achieve the overall goal of the. Thirdly, practice mode of health education of TCM dongcheng. Analysis model of health education of TCM, from three angles:first is the basic mode of health education of traditional Chinese building: respectively to carry out health education of traditional Chinese medicine has laid a good exchange platform, as the traditional Chinese medicine health education to lay a good promotion platform, to create sustainable development platform of traditional Chinese health education. The second is to strengthen the internal driving force of traditional Chinese health education, an attention is the inheritance and innovation of TCM, two is the construction on the whole Chinese talent, the three is to strengthen the health education of traditional Chinese medicine exchange. Practice mode of health education of traditional Chinese medicine third, initial results have been achieved: to build Chinese health education platform in the area of people’s heart; the use of modern information technology to set up the health education of traditional Chinese medicine traditional Chinese medicine bridge; health knowledge inheritance system has begun to take shape, to play a role; founded TCM education base health characteristics of traditional Chinese medicine; traditional Chinese culture tourism education platform has begun to take shape, produced good social and economic benefits; built the characteristics of traditional Chinese medicine health; health education of traditional Chinese medicine talent echelon shape.Based on the traditional Chinese medicine combed the literature are summarized as well as expert advice on health education demonstration, clear history of health education of traditional Chinese medicine and the development path, summarized the current issue of health education of traditional Chinese medicine, analyzed the cause of the problem, East through the practice of health education in traditional Chinese medicine research and probe into the establishment of the evaluation system, have come to the following conclusions: firstly, health education contents normative principles of traditional Chinese medicine. TCM health education should be "four," namely: authoritative, systematic, universality, practicality. Secondly, the establishment of the model of health education in TCM. That is,"one, unfaithful, three platforms" model of development, improve the mode of health education of traditional Chinese medicine, standardized health education and management of traditional Chinese medicine, popularized the Chinese culture of health, stimulate the demand of Chinese medicine health services in areas, to carry out follow-up work to create a cultural environment. Third, health education evaluation system of traditional Chinese medicine. Evaluation of a health education model in the enforcement process, the effect of traditional Chinese medicine and the scientific analysis of the social value for the benefit of lessons learned, promoting the area health education model and the role of traditional Chinese medicine, which triggers further enhance effectiveness and provide the basis for knowing what next to focus on. Effectiveness assessment requires comprehensive assessment system to support and assessment system shall meet the following requirements:assess the contents and standards of objectivity; insist on integration of qualitative and quantitative evaluation method and evaluation systems to organizations with a complete system, scientific systems, and strict supervision system to do security. |
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