Case Study On The Internet Securities Business In H Securities Company

As the number of internet users shoot up and the internet technology develop rapidly, it has been a obvious tendency that the internet application has penetrated into the traditional industry. It is a big success that the Internet giant Alibaba cooperated with Tian Hong Fund and promoted the Yu E Bao in 2013, which shows that internet application has got the capability to change the finance industry with the advanced development. At the same time,it seems that the internet companies that have entered quite a lot of traditional industries have been ready to break into the securities industry and erode out the decreasing profit.Faced with that situation, many practitioners in the security industry are shocked and hope that the industry barrier should be set up to prohibit the internet companies enter in the securities industries. However, quite a few securities have started to delve into how to use the internet technology to transform the traditional securities business model and establish their own competitive advantage in the industry. The regulation department also provides convenience for the innovation and releases the internet securities business pilot qualifications, permitting the pilot securities companies conduct the business innovation in the Lax regulatory environment.H securities company is one of the pilot companies, which has the comprehensive business licenses and whose scale and performance is among the top in the securities industry. In recent years, H company has delved into the development of internet securities business. This essay takes H company as the main research object, studies its internet securities business ideas and the main modes, summaries the innovation experience,analyzes the shortcomings and puts forward some suggestions for improvement so that we can provide the regulatory departments some references on how to develop and regulate the internet securities business.