The Research Of Wealth Management In HangZhou Xiaoshan Area

With the continuous improvement of the economic level of our country, more and more affluent groups in need of preservation and appreciation of nature to enhance their assets through wealth management. In recent years, wealth management is a kind of high value-added services to provide high property allocation and management for the rich groups, has gradually become one of the important profit source of commercial banks in china. At the same time, China’s financial market system of continuous improvement, wealth management related personnel development, also carried out for the bank wealth management business provides a guarantee.Jiangsu& Zhejiang district is located in the important area of the vigorous development of China’s private economy, trade, manufacturing and other sectors of the private economy is highly developed, a large number of relevant wealth groups inspired the urgent demand of inheritance of wealth and wealth protection. This study based on related theories of wealth management business, based on the practice of China Merchants Bank, using questionnaire survey summarizes the present situation and the existing problems of the typicalregion( Hangzhou and Xiaoshan for example) wealth management, and through the summarization of the relevant development strategy and key points on perfecting to our country commercial bank wealth management job with theguidance of the actual.At present Hangzhou Xiaoshan District wealth management work effect is not ideal, the survey result reflects the wealth management solutions content is not reasonable, related publicity and marketing work carried out deficiency and wealth management clients lack of awareness of the problem. In order to solve this problem, the relevant personnel should be based on customer demand set wealth management content, promote wealth management publicity and marketing team construction, and increase the expansion of the wealth management business customers and channels, so as to effectively improve the wealth management business competitive.