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The Improvement Of Performancemanagement Of China Merchants Bank Changsha Branch Based On The Transformation Of Wealth Management

Posted on:2018-05-12Degree:MasterType:Thesis
Country:ChinaCandidate:L C WangFull Text:PDF
GTID:2359330542474590Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Commercial banks are now faced with the changing market environment and increasingly complex economic structure.Traditional business is challenged.Profit margins have been greatly squeezed.The wealth management business has the capital as an intermediate small footprint,low level of risk,customer retention strong,stable operating income and other obvious advantages.As a consistent choice of commercial banks restructuring.Therefore,China's commercial banks face a severe test of their own strategic transformation.This time the traditional performance management methods can not meet the current development needs of the commercial banks.From Changsha branch of China Merchants Bank's existing performance management system,Combining to achieve operating efficiency maximization,to ensure sustained and stable growth of profit Wealth Management Transition management policy.Defined the new emerging business forms,and more bank operation to develop internal management to optimize the value of customer operations and increase operating characteristic transition training efforts.The original performance management system did not reflect the wealth management business to maximize the benefits of transition-oriented.Wealth management transition meticulous process management guide and does not reflect the transformation of wealth management risk compliance management-oriented performance management approach and design assessment methods.This article needs to be improved in item of indicators,weight distribution and the use of assessment and other aspects of recommendations.Strategic focus of improved performance management system for the development of the bank business is more clearly strategic objectives landing more accurate,more detailed strategic management.We hope this will help to improve the bank further optimize management processes to help employees to improve personal effectiveness.On this basis to achieve a smooth transition Wealth Management strategic development goals.
Keywords/Search Tags:Commercial bank, Performance management, Wealth management transformation
PDF Full Text Request
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