Study On Strategies Of Private Wealth Management Service On CMB Changsha Branch

With the development of China’s economy,the disposable income of Chinese residents has continuously increased,and the awareness of personal investment has been continuously enhanced.Traditional savings methods have been unable to meet people’s investment needs.The advancement of interest rate marketization has also intensified the competition of commercial banks.The development and maturity of Internet finance cannot be ignored.In this context,China Merchants Bank Changsha Branch actively responded to market changes,changed market product strategies,and sought new business growth points.Based on the research activities of Changsha Branch of China Merchants Bank,this paper studies how China Merchants Bank can adapt to the market,find target customers and optimize its business in the new market competition environment to enhance its complete competitiveness in the market.This paper starts with the historical development of domestic and foreign banking industry,combined with the wealth management business status of China Merchants Bank Changsha Branch,and uses SWOT analysis method to find the advantages,disadvantages,opportunities and threats of China Merchants Bank Changsha Branch in business development.At the same time,this paper draws on the excellent industry development experience at home and abroad and the business development ideas of competitors,and conducts a detailed comparative analysis with China Merchants Bank Changsha Branch.The study found that how to combine the China’s national conditions to promote the wealth management business of the high-end customer base,how to achieve precise marketing of wealth management customer groups,and how to improve the production capacity of the wealth management team has become a serious problem facing the Changsha branch of China Merchants Bank.Based on the theory of financial innovation,wealth management theory,marketing STP theory and various management theory methods,this paper puts forward a series of problem solutions and strategic development references for China Merchants Bank Changsha Branch based on the actual situation.This paper believes that in the implementation process of the development strategy of China Merchants Bank Changsha Branch,it is necessary to segment customer groups,strengthen product innovation system promotion,establish marketing methods centered on enhancing customer experience,improve talent management mechanism,and promote long-term mechanism for compliance management.Only by improving existing basic conditions and marketing ideas can we achieve breakthroughs in existing capabilitiesThe research on China Merchants Bank Changsha Branch complements the theoretical content of commercial banks’ transformation and promotion in the new market environment to a certain extent.At the same time,the strategies proposed based on actual conditions have certain reference value for relevant organizations and industry practices.