Research On The Development Strategy Of Wealth Management Business In Lanzhou Branch Of China Merchants Bank

As an important source of commercial bank profitability,wealth management business,has been due to its low capital consumption,low cost and low input by each joint-stock commercial bank more and more attention.China Merchants Bank established as the first domestic enterprise as a legal person holding joint-stock commercial Banks,has been in the retail of personal financial business innovation,dares to practice,and wealth management business as an important part of the retail business,the merchants bank plays a more and more important role in the contribution to the overall profits.Development of wealth management business,without the growth of retail individual customers,China Merchants Bank as the earliest focus on high-end customers in financial services and financial needs of commercial Banks,commercial banks at home and abroad for reference,the problems in the development process,the first put forward the goal of building China's Best Wealth Management Banks,and in the aspect of network construction,team construction towards this goal.In recent years,with the increasing development of the Internet financial business,financial products,financial means and financing channels increasingly rich,because money managers professionalism,incentive mechanism of commercial bank,the change of market environment,the traditional wealth management business management mode in the high-end customer wealth management faces new challenges,such as customer asset value,the problem such as commercial bank profit growth is affected to some extent.In this paper,namely the lanzhou Branch of China Merchants Bank,for example,in combination with the wealth management development of the branch itself,through the research on domestic and foreign commercial Banks to wealth management business development,comparative and recent development of the branch,using the theory of asset allocation theory and the SWOT analysis,Lanzhou branch of China Merchants Bank is currently in the wealth management business problems and the solution,put forward their views.