Research On The Development Strategy Of China's Commercial Banks Under The Internet Financial Environment

Today,with the rapid development of the Internet,all walks of life have begun to use advanced Internet technologies.The development model of the Internet plus various industries has also emerged,especially for the financial industry with a high degree of technology dependence.Therefore,the Internet and financial industry have also emerged as an emerging industry of Internet finance.Internet finance is a new type of financial model that relies on the combination of Internet technology and financial business,but its essence is still finance.Internet finance has the advantages of market transparency,financial de-intermediation,and cost-saving and efficiency.With the establishment of the network application platform,the intermediary function has become particularly important,and Internet finance has gradually developed with this advantage.Its rise has had a huge impact on the operation of traditional commercial banks in China.Faced with this situation,traditional commercial banks must recognize their advantages and disadvantages,continuous reform and innovation.It is very necessary to adjust their development strategies and accelerate the pace of transformation to win development.This article first gives an overview of the development of Internet finance.Including the concept,development process and current situation of Internet finance,development reasons,characteristics and problems are summarized;secondly,it expounds the favorable and unfavorable influence of Internet finance on China's commercial banks.The adverse effects include the competition,business model,main business and operational risk of China's commercial banks in the financial industry.The favorable aspects are mainly reflected in the reform,structural adjustment,market structure and organizational structure of commercial banks in China.Next,analyze the advantages and disadvantages of China's commercial banks in the context of Internet finance development.The case study analyzes the impact of Internet finance on Bank X and discusses the development strategies and problems of X Bank.On this basis,it puts forward the countermeasures for the development of China's commercial banks,including the development concepts and model,product types and risk control processes.This paper uses the literature research method,comparati-ve analysis method and case analysis method.The article concludes with the following three conclusions.First,the impact of the development of Internet finance on China's commercial banks will be further deepened.Secondly,China's commercial banks should grasp the opportunities to carry out reforms in combination with their own characteristics.Finally,the development of China's commercial banks should be integrated with network technology.