Countermeasure Research To The Internet Banking Development Of A Commercial Bank

Entering the Internet era, with the third party payment, network lending for representative of Internet banking is rising rapidly, which not only changes the people's living habits,but also to promote the facing financial "secondary disinter-mediation" and the transformation of Inclusive Finance, in the field of Internet banking and Internet banking reform, the traditional banking sector in assets, liabilities, the middle of the business are faced with unprecedented opportunities and challenges. Major banks have introduced the corresponding Internet products,. A Commercial Bank launched direct bank, "Money to the shopkeeper", We Chat platform business .However, in order to be provocative of solving the constantly exposed problems in business operation and development in the fierce competition has become an urgent problem to be solved by A Commercial Banks.In the background, this paper summarizes the existing form of Internet banking and its impact on commercial banks, and analyzes the state of development and challenges of A Commercial Bank in the Internet banking. Meanwhile analyzes the internal and external factors. Based on this, the paper analyzes the advantages,disadvantages ,opportunities and challenges of A Commercial Bank in Internet banking by using the SWOT analytic.Meanwhile,giving A Commercial Bank the suggestions of development in financing. Adhere to the strategic alliances and product innovation, focusing on customer experience and large-scale data acquisitions, to explore the compound talents, to adapt to the times to survival and development.