A Study Of Marketing Strategy Of CMCC Maoming Branch

With the rapid development of the domestic communication industry and the dual driving forces of both industrial restructuring and issuing of3G license, the telecoms industries have stepped into a new stage where China Mobile, China Telecom and China Unicorn, three of the most competitive companies are equally competing against each other. The industrial restructuring brings along with the break-through, strengthening the integrated competiveness of China Unicom and China Telecom and narrowing the distance with China Mobile.This thesis intends to analyze the economic as well as the communication industry development in Maoming City. Meanwhile, it will try to find out what is left undone by Maoming Mobile and the current situation and tendency of the market. Noticeably, the SWOT methodology will be adopted to further investigate the competing situation in Maoming’s communication market.With the rapid development of3G, the competition in the industry has entered an era of individual excellence and distinctive strengths. In Maoming, competitors, by adhering to the idea: Two High--High activation promotions and High remuneration incentive; One More--More substances as presents; One Net--C Net and W Net relatively beyond TD Net; and One Terminal--iPhone4, seizes marketing strategies as well as carries on carpet-marketing activities to implement deep bundle to customers, which is a major impact to our new share and the stock market.To further enhance its competitiveness, Maoming Communication Company must make detailed analysis of the market environment, take full advantage of our capabilities, and cultivate the core capabilities of3G and the full-service competition so as to foster its healthy and sustainable development.Combined with Philip Kotler’s marketing theory, this paper puts forwards to countermeasures which should be adopted by Maoming Communication Company to maintain and expand market advantage in four aspects of the marketing strategies--product strategy, Pricing strategy, promotion strategy and channel strategy.